The Governor’s Traffic Safety Bureau is partnering with law enforcement across Iowa to support the National Highway Traffic Safety Administration’s “Click It. Don’t Risk It.” high-visibility enforcement effort. The national seat belt campaign, which coincides with the Memorial Day holiday, is May 19 through June 1.
It is perceived everyone wears a seat belt, but data shows that’s not true. In 2024, 44 percent of traffic fatalities in Iowa were unbuckled; that translates to 108 lives lost. In a GTSB survey of over 1,450 Iowans, 88 percent reported always buckling up in the front seat. Only 67 percent always buckle in the back seat.
GTSB works with city, county, state, and local organizations to develop and implement strategies to reduce death and injury on Iowa roads using federally funded grants.
